June 22nd, 2009
Over the weekend it donned on me that it’s been a long time since I’ve heard one of those truly memorable advertising slogans or jingles that I used to love as a kid. Do you remember “You sank my battleship, “Where’s the beef,” “That’s a spicy meatball,” “I’m coo coo for coco puffs,” “Plop plop fizz fizz,” “Wouldn’t you like to be a pepper too,” and “Wassssssuuuuppppp?”
Remember this one… “Two all beef patties special sauce lettuce cheese pickles onion on a sesame seed bun!” I may not be able to remember what I did last week, but I can sing that jingle without skipping a beat!
Where have all of the catchy jingles and slogans gone? Are we more visual with our advertising now that audio driven? I miss our catchy jingles and slogans. I hope they aren’t gone forever.
~Leslie
“I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too…”
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June 15th, 2009
Last week I was unlucky enough to come down with the worst respiratory virus ever. Laryngitis, chills and congestion for five days. What does a PR and marketing executive do when she has no voice? Seriously? You can’t communicate with clients using smoke signals, or can you?
So, it got me thinking…what did we do before the Internet and email? As I was laying in bed sending emails with the distant sounds of Riiiiicoooooolllllaaaaaaa in my head, I started thinking about how lucky we are to have so many technologies at our fingertips. Earlier this year, my cable went out and down went my Internet access, you would have thought the world was coming to an end. Everything seemed to take longer and was more difficult. I actually had to pick up the phone for everything and I couldn’t Google…the horror!
This time, the technologies worked fine, but the user was damaged. It’s amazing to me how much I was able to do without ever opening my mouth. I communicated with clients, the media, and my family and friends without skipping a beat. I can’t tell you how thankful I am for Internet access, email, Google, and Facebook. Oh, I’m also thankful for Sudafed, Nyquil, Kleenex, Ricola, and chicken soup with matzos balls!
I may have been as sick as sick can be, but at least I was productive.
~Leslie
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June 8th, 2009
How many people that you know are using Twitter and “tweeting” on a regular basis? Did you start out strong and have now peetered off? If you are still using Twitter and other social networking sites, how often are you pushing out information rather than pulling in information? What is your push vs. pull ratio?
Over the weekend, I received countless updates from friends telling me about their whereabouts, plans, and thoughts on any number of topics. Although I didn’t “tweet, ” I did update my Facebook page to let everyone know that my dryer broke and that I needed to buy a new one…quickly! The great thing about posting information is that most of the time people become engaged and participate. I received several recommendations for places to buy my new dryer. Very helpful.
How often are you using social networking sites to push out information? I’ve pushed out questions asking for information about electricians, contractors, cars, social networking do’s and don’ts, and many other things. I also scour posts to see what type of information I can pull my way. If you are using these sites, are you truly getting everything you can from them? When you “tweet” do you make statements or are you asking questions trying to engage your followers?
My goal for this week is to “tweet” a relevant question to drive my Twitter followers to my Facebook page to engage in conversation. Will see if it works!
~Leslie
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June 5th, 2009
Today saw another sad milestone in the publishing business. After 36 years, Radio and Records (R&R) has closed its doors ceasing publication of its print an online editions. It’s hard to imagine the radio and music business without R&R. When I first started out in marketing, R&R was one of the first publications I worked with on a regular basis. Whether I was pitching a story, placing an ad for the Delilah or Lia shows, booking reservations for the R&R convention, or connecting with old friends and colleagues, R&R was a mainstay in my work life. Even after left the music business I still regularly read R&R online. It’s hard to imagine that R&R is gone.
RIP R&R, you will be missed!
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