Archive for the ‘Advertising’ Category

Pull the Ripcord!

Monday, April 5th, 2010

Four years ago I had an opportunity, one that led to one of the most difficult decisions ever…and no, it wasn’t whether or not I should cut my hair!  After working one of the most stressful agency jobs in my career, I made the decision to go out on my own.  I pulled the ripcord…dove into the pool from the high dive board…and jumped off the cliff.  It was 1,460 days ago that I opened Cohan Communications Group!

During these four years I’ve had some of the best, creative times I’ve ever had in my career. I’ve also experienced some of the most challenging.  It’s no secret that the economy tanked during this time. Being flexible has kept this agency in business. Working with clients who do great work and that I truly, really like is something I cherish.

So, Happy Anniversary Cohan Communications Group!  To the clients, interns, contractors, and staff members that have walked through these doors virtual or otherwise, we wouldn’t be here without you!

I can’t wait to see what happens next!

It’s More Than Just A Box

Wednesday, November 4th, 2009

Have you ever wondered what the environmental impact of a box would be?  I just learned about a fantastically innovative program through Columbia Sportswear called A Box Life.  When you ship an order, you can choose to reuse a box.  Then, you can track where that box goes and how many times it gets reused. How cool is that?  The box will have a sticker with a QR bar code that you can type into the www.aboxlife.com website to see where your box is going or where it’s been.  Might become as addicting as Facebook!

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Coo Coo For Coco Puffs

Monday, June 22nd, 2009

Over the weekend it donned on me that it’s been a long time since I’ve heard one of those truly memorable advertising slogans or jingles that I used to love as a kid.  Do you remember “You sank my battleship, “Where’s the beef,” “That’s a spicy meatball,” “I’m coo coo for coco puffs,” “Plop plop fizz fizz,” “Wouldn’t you like to be a pepper too,” and “Wassssssuuuuppppp?”

Remember this one… “Two all beef patties special sauce lettuce cheese pickles onion on a sesame seed bun!”  I may not be able to remember what I did last week, but I can sing that jingle without skipping a beat!

Where have all of the catchy jingles and slogans gone?  Are we more visual with our advertising now that audio driven?   I miss our catchy jingles and slogans.  I hope they aren’t gone forever.

~Leslie

“I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too…”