Yesterday I drove by something that almost made me drive right off the road.  A Hummer that was wrapped with information promoting a local printer.  I couldn’t believe it.  With so much press about paper waste and how print shops and other direct mail houses can be wasteful and not conscientious enough about the environment, why would a print shop advertise itself on a Hummer?  A Prius yes, a Hummer no!  The first thing I thought of when I saw it was, I sure hope it’s not an FSC-certified shop!

Making steps towards sustainability begins at home, or in this case at work.  A little advice for the print shop…take out a ZipCar or bicycle instead of the Hummer.  I don’t think you’re doing our industry any favors.