Dine Out To Aid Relief Efforts In Haiti

January 21st, 2010

I don’t know anyone who hasn’t been incredibly moved by the images coming out of Haiti over the past week. In an effort to raise an unprecedented amount of money in one day for the earthquake victims in Haiti, our client Chef Lisa Dupar has created a Dine and Donate event.

Lisa will be donating 100% of the proceeds from Pomegranate Bistro this Tuesday, January 26, 2010 to Medical Teams International (www.medicalteams.org) to aid in the relief efforts for the victims in Haiti. And, in honor of the people of Haiti, Lisa has created several special Haitian dishes that will only be available on Tuesday.

Lisa’s special Haitian dishes include:

Haitian Pois Rouges: Red Bean Soup, Salt Pork, Hot Chili & Dark Rum
Haitian Salad: Beet, Potato, Watercress & Hardboiled egg with Lime drizzle
Chicken Curry with Bananas & Sweet Potatoes
Peanut Cake
Barbancourt Passionfruit Mojito

Lisa hopes for standing room only at Pomegranate Bistro on Tuesday as she and her team work to raise as much money as possible for Medical Teams International. Reservations are recommended for parties of 6 or more. Call ahead seating is available at 425-556-5972.  www.pomegranatebistro.com

It’s More Than Just A Box

November 4th, 2009

Have you ever wondered what the environmental impact of a box would be?  I just learned about a fantastically innovative program through Columbia Sportswear called A Box Life.  When you ship an order, you can choose to reuse a box.  Then, you can track where that box goes and how many times it gets reused. How cool is that?  The box will have a sticker with a QR bar code that you can type into the www.aboxlife.com website to see where your box is going or where it’s been.  Might become as addicting as Facebook!

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It’s Time to Seal the Deal

September 1st, 2009

I recently learned about a UN public awareness campaign on climate change called Seal the Deal.  In December, more than 190 representatives from governments from around the world will meet in Copenhagen, Denmark to discuss climate change.  It’s been 12 years since the Kyoto Protocol was negotiated, and now is the time to negotiate a comprehensive post-Kyoto climate change deal for the period after 2012 when the commitment of the first Kyoto Protocol expires.

Several public awareness activities are planned over the next several months with lots of opportunities for all of us to get involved:

1.  Sign the petition.  Go to www.sealthedeal2009.org

2.  September 21-25 is Global Climate Change Week.  Many cities around the world will host a variety of activities.   You can plant a tree, wear green to raise awareness, or bike to work. In particular, Wednesday the 23rd is “Go Carbon Neutral Day.”  Can you power down for one day?

3.  Spread the word!  Host an awareness party and plant trees, volunteer at a recycling center, or work with your employer to reduce the carbon footprint at work.

4.  Leverage social media sites.  Twitter and post Facebook announcements about the events.  Encourage your friends, colleagues and family to get involved.

5.  Don’t sit idle.  Talk about climate change.  You don’t need to be an expert to affect change.

With rising sea levels, melting glaciers, and more severe storms and droughts then ever before, I have no doubt that all governments need to come together in Copenhagen and sign the new agreement.  Just look at the weather in Seattle this past year for proof of climate change.  We had severe snowstorms socking in the city for more than a week last December, and this summer we had several days with scorching temperatures above 100 degrees.   I don’t need any more proof than that.

I’m off to sign the petition and Seal the Deal!

Leslie

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The Perception

August 9th, 2009

Yesterday I drove by something that almost made me drive right off the road.  A Hummer that was wrapped with information promoting a local printer.  I couldn’t believe it.  With so much press about paper waste and how print shops and other direct mail houses can be wasteful and not conscientious enough about the environment, why would a print shop advertise itself on a Hummer?  A Prius yes, a Hummer no!  The first thing I thought of when I saw it was, I sure hope it’s not an FSC-certified shop!

Making steps towards sustainability begins at home, or in this case at work.  A little advice for the print shop…take out a ZipCar or bicycle instead of the Hummer.  I don’t think you’re doing our industry any favors.

Summer In Seattle

July 17th, 2009

Seattle is one of the most amazing places to live.  In the summer, the sky is the brightest blue, people are at ease, and life seems to slow down a bit.  This year, I made a concerted effort to support more local businesses.  In this challenging economy, I think that we really need to support each other.  This vow led me directly to my latest obsession…the farmer’s market!

For a few months now I’ve been shopping the farmer’s markets.  For someone like me who…wait for it…HATES shopping of any kind, farmer’s markets are really fun!  I love talking to people, asking them about their businesses, their products and wares.  There are farmer’s markets all over the Seattle area, some are large, some small, but all have products for sale that you can’t buy anywhere else.  If you haven’t shopped your local farmer’s market, you should.  It’s great.  Bring cash, a large bag, your appetite, and you’re set!

To see what market is near you, go to http://www.seattlefarmersmarkets.org/

I’m off to shop the market later and I can’t wait.  The attached photo is from last week’s purchase.

Enjoy!

~Leslie

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We’re on a Break

July 7th, 2009

Last week, I took some time off for the 4th of July holiday.  I made a promise to myself, and others, that I wouldn’t work.  I wanted to make a concerted effort to take a breather, just for a few days.

I made it one day without checking email.  I swear I could hear the buzz of the emails coming in while I slept.  This little exercise got me thinking about how important and healthy it is for us to back away from our smartphones.  When you wish your phone would accidentally fall out of your car window on the freeway, it’s time to rethink your relationship!  With that being said, I’ve decided to take a little break from my iPhone, we’ve been too codependent!   I thought it would be easier, less confrontational if I write the phone a letter.  Below is an excerpt from my “Dear iPhone” letter:

Dear iPhone:

You’ve been great, supportive and loyal, but I think we need to spend some time apart…just for a while.  It’s not you, it’s me, really!  This isn’t goodbye, but rather just a little time for some needed distance.

We’ll always be friends!

~Leslie

What Would Michael Jackson Say

June 29th, 2009

Since the untimely death of Michael Jackson the news programs have been covering little else.  Before Jackson’s death was even confirmed, rumors swirled about how he died, who was with him, whether or not he was the father of his three children, who would be the executor of his will, etc.  Did any of that really matter in the immediate hours after his passing?  It’s no secret that he led an eccentric life, riddled with public debate and legal problems.  Whether you were a fan of Jackson’s or not, it has to be acknowledged that he and his family were pioneers.  They broke through racial barriers in the music business and beyond, and paved the way for countless others.  All of that aside, I have to ask, did Jackson’s eccentric life predicate the type of media coverage that would ensue after his death?

I believe that we are fortunate to live in an era where news is delivered immediately.  Look at the grassroots coverage that’s been coming out of Iran over the past few weeks.  If it weren’t for cell phone video and the Internet would we even know what’s happening there?

There is so much information being reported about Jackson’s life and death, it’s almost impossible to disseminate what’s true and what’s hearsay.  People are coming out of the woodwork to comment about his life and speculate about his death.  Wouldn’t it be better to wait until all of the facts were gathered and verified?  If it is hearsay, say it is.

Here’s what I think Michael Jackson would say…did you know there were more bombings in Iraq last week,  and there was a coup in Honduras yesterday, and Bernie Madoff is getting sentenced to 150 years behind bars for the biggest Ponzi scam in history?  Did you know any of this?

Just my two cents.

~Leslie

Coo Coo For Coco Puffs

June 22nd, 2009

Over the weekend it donned on me that it’s been a long time since I’ve heard one of those truly memorable advertising slogans or jingles that I used to love as a kid.  Do you remember “You sank my battleship, “Where’s the beef,” “That’s a spicy meatball,” “I’m coo coo for coco puffs,” “Plop plop fizz fizz,” “Wouldn’t you like to be a pepper too,” and “Wassssssuuuuppppp?”

Remember this one… “Two all beef patties special sauce lettuce cheese pickles onion on a sesame seed bun!”  I may not be able to remember what I did last week, but I can sing that jingle without skipping a beat!

Where have all of the catchy jingles and slogans gone?  Are we more visual with our advertising now that audio driven?   I miss our catchy jingles and slogans.  I hope they aren’t gone forever.

~Leslie

“I’m a pepper, he’s a pepper, she’s a pepper, we’re a pepper, wouldn’t you like to be a pepper too…”

The Power of Ricola

June 15th, 2009

Last week I was unlucky enough to come down with the worst respiratory virus ever.  Laryngitis, chills and congestion for five days.  What does a PR and marketing executive do when she has no voice?  Seriously?   You can’t communicate with clients using smoke signals, or can you?

So, it got me thinking…what did we do before the Internet and email?  As I was laying in bed sending emails with the distant sounds of Riiiiicoooooolllllaaaaaaa in my head, I started thinking about how lucky we are to have so many technologies at our fingertips.  Earlier this year, my cable went out and down went my Internet access, you would have thought the world was coming to an end.  Everything seemed to take longer and was more difficult.  I actually had to pick up the phone for everything and I couldn’t Google…the horror!

This time, the technologies worked fine, but the user was damaged.  It’s amazing to me how much I was able to do without ever opening my mouth.  I communicated with clients, the media, and my family and friends without skipping a beat.  I can’t tell you how thankful I am for Internet access, email, Google, and Facebook.  Oh, I’m also thankful for Sudafed, Nyquil, Kleenex, Ricola, and chicken soup with matzos balls!

I may have been as sick as sick can be, but at least I was productive.

~Leslie

Is Your Twittering Peetering?

June 8th, 2009

How many people that you know are using Twitter and “tweeting” on a regular basis?  Did you start out strong and have now peetered off?  If you are still using Twitter and other social networking sites, how often are you pushing out information rather than pulling in information?  What is your push vs. pull ratio?

Over the weekend, I received countless updates from friends telling me about their whereabouts, plans, and thoughts on any number of topics.  Although I didn’t “tweet, ” I did update my Facebook page to let everyone know that my dryer broke and that I needed to buy a new one…quickly!  The great thing about posting information is that most of the time people become engaged and participate.  I received several recommendations for places to buy my new dryer.  Very helpful.

How often are you using social networking sites to push out information?  I’ve pushed out questions asking for information about electricians, contractors, cars, social networking do’s and don’ts, and many other things.  I also scour posts to see what type of information I can pull my way.   If you are using these sites, are you truly getting everything you can from them?  When you “tweet” do you make statements or are you asking questions trying to engage your followers?

My goal for this week is to “tweet” a relevant question to drive my Twitter followers to my Facebook page to engage in conversation.  Will see if it works!

~Leslie